The manipulation of body image through apps such as Facetune has resulted in what can be considered a digital dysmorphia, that has developed within the realms of Instagram influencers and their followers leading to the development of communities that pursue these inauthentic presentations whilst contributing to a larger concern over expectations for the human body and the unhealthy repercussions of this. Keywords: Social Media, Identity, Online Identity, Performance, Influencers, Communities, Body Image, Facetune, Instagram Therefore, presenting the argument of how these unrealistic expectations of self, have led to a continually growing community that is bounded by the pressures to conform and encourages their dysmorphic view of what the human body should be.

To expand this further the argument will be made through discussions of opinionative texts of the larger concerns and implications in reality. Use of the app has arguably become a major factor to the success of many Instagram (n.d.) influencers, with this resulting in the rise in everyday users taking on the role of editor and manipulating their own body image.This paper will discuss the impact that Facetune (n.d.) has on the construction and performance of identity online, through theories of identity performance and the role Instagram (n.d.) influencers play in development and expectations of these performances amongst their communities. FaceTune (n.d.) is an application that allows for precision photo editing transformations that are particularly focused on the body.

Facetune website